Food manufacturers

Can food manufacturers promote personalized nutrition?

Can food manufacturers promote personalized nutrition?

Personalized nutrition, meaning diets and nutritional programs tailored to a person’s specific needs, has long been considered a futuristic way of thinking about the way we eat. With recent developments and funding from a large number of start-ups, this could be an increasingly attractive proposition for manufacturers.

the central idea personalized nutrition (NP) is simple: if a consumer has a diet perfectly suited to their lifestyle, exercise level, sleep duration, genetics, job, and a number other factors, he should be able to eat at the maximum level of wholesomeness possible.

In its simplest form, PN is achieved when a person visits a dietitian and comes away with a set of recipes that should keep them healthy. Added to this is the possibility of fitness tracking watches and phone apps that will calculate the nutrient profile of the foods someone is eating. The more advanced methods of personalized nutrition are slightly more analytical in nature. There are already startups that will inspect your DNA to tell you where to focus your nutritional efforts and others that will allow you to do a host of at-home tests to discover the best way to improve your gut health.

Food manufacturers and processors have little influence over this form of PR, but changing technologies mean they will be able to contribute more to this area in the future, especially with consumers becoming more interested. by maintaining a healthy diet in the wake of the COVID -19 pandemic. In doing so, these companies could benefit from working in a growing field.

It is obviously not possible for consumers to walk into their local supermarket and find a shelf with their name and contact details readily stocked with the foods suitable for their exact needs. However, this does not mean that it is impossible for consumers to expect a manufactured food suitable for their personalized diet. Manufacturers can focus their production efforts – and their advertising – on making foods with high levels of nutritious functional ingredients so they can increase their health benefits.

Likewise, although producing personalized food with a 3D printer is not an entirely new concept, it is a possible way to make healthy and nutritious food. In reality, Nourished currently offers 3D-printed vitamins that provide the exact levels of nutrients a consumer needs for their own body.

The highest prediction put forward for personalized nutrition is food that is made with such specificity that it was designed with the very DNA of the consumer in mind. Although this scale of food manufacturing is likely impossible at any significant industrial level, food processors may consider leveraging the health effects of their products. For example, more and more people suffer from gluten intolerance and diabetes every year; therefore, manufacturers could develop products to meet these specific nutritional needs.

Additionally, vegans and vegetarians continue to need healthy foods that are high in protein, which means manufacturers that offer versions of products with added protein or any other functional ingredient may see their products increase in demand.

Even simple measures like making nutrition information available on the aforementioned apps or adopting health rating systems will allow consumers to use products not developed specifically for a personalized diet.

the CSIRO expects the value of the personalized nutrition field to grow from $66 million in 2018 to $550 million in 2030, so manufacturers targeting their products in this category can take advantage of a hungry market.

Although PN is still in the research and development phase, investors are pouring money into companies working in the area of ​​personalized nutrition, with startups like Zoe and Nourished has already raised tens of millions of dollars to develop technology to facilitate its widespread use.

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