Food processing

Percuro launches insect-based dog treats

HENLEY-IN-ARDEN, UK – Percuro Pet Food, a UK brand of insect-based dog food formulas, launched new dog treats made with insect protein on December 23. The treats, Snappies, are disc-shaped and designed to snap easily, allowing pet owners to feed the cookie whole at once or in portions during training.

The formula is hypoallergenic and every ingredient used in its portfolio of insect-based products is “eco-friendly,” according to the company. Each treat contains 10 calories and the formulation includes 26% insect protein, dried potato flakes, bare oats and green peas as the first ingredients.

“Livestock accounts for almost 20% of greenhouse gas emissions and is a global concern,” said Brett Vye, Managing Director of Percuro Pet Food. “Insect protein is a safe, convenient and environmentally friendly alternative to animal nutrition. Percuro use alone Hermetia illucens [black soldier fly] Dried larvae rich in protein and rich in essential amino acids, vitamins and nutrients, making it the perfect alternative to traditional unsustainable meat-based treats.

In addition, the packaging of the Snappies is fully recyclable. Snappies can be purchased at a “special introductory price” from the company’s website,

“Our pets are highly valued members of the family and Percuro is committed to providing them with healthy, sustainable food, including treats,” said Vye. “Our ‘Snappies’ treats deliver the highest quality nutrition with a proprietary blend of hypoallergenic ingredients, carefully selected to help reduce inflammation and optimize digestion. By baking, we’ve created an innovative and delicious treat dog food that is easy to break and provides the pet owner the flexibility to control their dog’s calorie intake between meals, without costing the earth.

Learn more about new pet foods and treats.