Food technology

Pontus Protein Announces New Brand Identity to Match Its Sustainable Food Technology

“As we move into consumer brands, we need to communicate our commitment to sustainability and biosecurity. Our market research has shown that consumers want to be more sustainable, but don’t know where to start. We want to help. By incorporating Pontus products in your life, we want to ensure that consumers know they are eating an all-natural product, a product that we believe is a positive and crucial step towards a more sustainable future,” said Victoria Bennett, Marketing Director, Pontus.

JR Lopez, Chief Experience Officer at Pontus, added, “We wanted to make sure Pontus’ new visual identity communicates our closed, water-based, vertical farming in an accessible way. We challenge contemporary farming practices and want the world to know and see how we are reinventing farming too.”

“Our technology is highly scalable and seeks to meet the need for high quality foods. Our marketing and brand team has worked hard to communicate our sustainability mandate, scalability and technology. Our goal is to provide consumers with 100% natural, nutritious food rich products, without the use of harmful pesticides, and which seek to minimize our overall impact on the environment,” said Connor Yuen, CEO, Pontus.

Media are invited to attend the brand launch at Pontus’ premises at 17686 66a Avenue Surrey, BC, V3S 2A7, today, Thursday, November 18and from 2:00 p.m. (PT). There will also be a live stream of the launch event from 5:00 p.m. (PT) on Pontus social networks. Connor Yuen CEO, Steve McArthur CTO, and Aussin Niu, Executive Vice-President, will also be available at the offices located at Surrey, BC, from 2 p.m. to 4 p.m.. (PT).

The company is excited to reveal what it has been working on over the past few months and demonstrate its continued commitment to sustainability and its mission to reinvent agriculture. Their unique facility, first products and new brand are integral to their overall mission.

RSVP here – [email protected]

Who: Pontus Protein Ltd – Reinventing farming right here Greater Vancouver

What: Brand launch and media availability

Or: 17686 avenue 66a Surrey, BC, V3S 2A7

When: Thursday, November 18, 2021, from 2:00 a.m. – 4:00 p.m. (PT)

Why: Visuals of state-of-the-art, brand new facilities, with a tangible way to make a difference in sustainably feeding the world.

About Pontus Protein Ltd.

Pontus Protein Ltd. is a Vancouver, BC based on agricultural technology that will allow millions of people to rethink their food choices while helping people do good in the world. By providing sustainably grown, nutritious and delicious plant-based food options, we are helping this type of diet become the norm.

Pontus is reinventing agriculture with its exclusive closed environment vertical aquaponics system (CEVAS) – the agriculture of the future. Pontus specializes in the vertical indoor cultivation of duckweed which uses 95% less water than traditional agriculture and without pesticides or chemicals. Pontus is committed to solving the global food crisis by providing access to biosafe and sustainable pure plant protein indoors. Pontus duckweed can be harvested every 24 hours, exceeds organic certification, and can be grown in any climate in a relatively small area. Our duckweed protein is loaded with antioxidants, minerals, vitamins and all amino acids making it a complete food source of protein. Pontus aims to revolutionize the vegetable sector because the entire sector currently relies on two main sources of protein: soybeans and peas. Duckweed protein is far superior to pea and soy protein. It contains more than 40% protein compared to 5-36% protein*, and Pontus aims to be the base protein for plant-based food products, leading the movement to transition from the world of meat-based proteins to plant-based proteins.

To learn more, please visit pontuswaterlentils.com.

On behalf of the Board of Directors

“Connor Yuen”

Connor Yuen, CEO
Pontus Protein Ltd.

Forward-looking information

Certain statements contained in this press release are forward-looking statements, which reflect management’s expectations regarding the Company. Forward-looking statements consist of statements that are not purely historical, including statements regarding beliefs, plans, expectations or intentions regarding the future, including, but not limited to, the scalability of the Pontus technology, any positive environmental outcomes anticipated from the use of Pontus, and Pontus’ ability to revolutionize the plant sector and empower millions of people to rethink their food choices. These statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements, including risks relating to factors beyond the Company’s control. These risks include, but are not limited to, the following: the unknown magnitude and duration of the effects of the COVID-19 pandemic, Pontus’ failure to receive the necessary approvals from the Canadian food for its products and facilities, Pontus’ inability to complete its Surrey, BC installation, the inability of Pontus to successfully evolve its technology as well as other general commercial, economic or market risks beyond the control of the director of the Company and which may affect the activities, operations or products of the Society. There can be no assurance that any of the events anticipated by the forward-looking statements will occur or, if they occur, what benefits the Company will derive therefrom. The Company undertakes no obligation to update forward-looking information if circumstances or management’s estimates or opinions should change, except as required by law. Readers are cautioned not to place undue reliance on forward-looking information.

Pontus has not conducted any scientific studies on the effects of Pontus products that have been evaluated by Health Canada or the United States Food and Drug Administration. As each individual is different, the benefits, if any, of taking Pontus products vary from person to person. No claims or warranties can be made as to the effects of Pontus products on any individual’s health and well-being.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Pontus Protein Ltd.

For further information: Connor Yuen CEO; For more information: Investor Relations or Media Inquiries: [email protected], (403) 589-7992