Since the invention of the cardboard box in England in the 19th century, the design of box packaging has evolved considerably. Although compact and sturdy, they are still a hit with today’s consumers, and chances are some of your favorite products come in these containers.
Plus, with its square and uniform shape, the boxed packaging provides one of the best canvases for showcasing the most appealing designs. The reason for this is that you won’t have to worry about irregularly shaped, uneven or crooked surfaces. So it’s always clear what you’ll get in a box, and we think it’s a real gift for everyone.
Below PackagingPrinting presented some great tips in association with The UK Time to consider when designing great packaging for your cosmetics or food products!
Beauty and cosmetics are among the industries with the greatest potential for developing a loyal and dedicated customer base. Bathroom cabinets everywhere contain beauty products.
This means that if you have a cosmetics line, you have the potential to make a lot of money. It also means that if you want to capture this business, you’ll have to stand out from the crowd, jump off the Sephora shelf, and tell your target customers, “This is the product for you!” And packaging is the best way to grab their attention.
Your custom printed cosmetic boxes are the first thing beauty aficionados will see when you try to turn them into loyal customers. If your packaging catches their eye and responds directly to their needs, they are likely to grab your product and try it. And otherwise? It will likely remain on the shelf intact.
So how do you create packaging that makes your potential customer scream, “I need those beauty products right now”? Don’t worry, here’s the information you need to develop eye-catching cosmetic packaging that stands out on retail shelves and puts your product in a customer’s bag (and, possibly, in their face).
- Don’t design before you prime
- Be inspired by the latest cosmetic packaging trends
- Find the right packaging manufacturer for your cosmetic packaging
- Choose your type of packaging
- Start designing for free
- Remember to choose a focal point when designing
- Create your ideal cosmetic packaging
- Print your brand design elements, such as colors, fonts, etc.
- Gather all the information you need to print on your packaging
In a competitive industry like the food industry, packaging is crucial. This is not only for convenience, but also to maintain a competitive edge in crowded supermarkets. Here, we’ll explore what types of packaging manufacturers should look for, what types should be avoided, and how to stay ahead of the pack.
Whether it’s your favorite chocolate bar or a snack, it’s almost always the packaging that catches your eye first. Food packaging not only makes it attractive on the shelf, but also protects it from physical and chemical factors that can contaminate it. It is therefore imperative to know how to develop packaging for your food products that follows trends and allows you to remain competitive.
How to choose the right food packaging?
What type of packaging is suitable for your food products? From plastic, paper, corrugated to glass, there are many types to choose from. But not all are built the same. Each has its advantages and disadvantages.
When choosing the right food packaging, you need to consider two key factors:
Your food product must be securely packaged
The customer must be attracted.
It is imperative that you consider your personalized food packaging in terms of the environment, waste management practices and economic viability, but unfortunately the packaging does not touch all of these boxes.
Ultimately, they vary based on certain properties, including:
- The type of food packaged
- The duration of the conversation
- Environment conditions
- Easy to use
- Costs associated with production and distribution.
Food packaging: the latest trends
Due to the dynamic and competitive nature of the food packaging industry, understanding the trends is crucial. Consider incorporating these trends into your packaging to give your product an edge:
Minimalist design: Everything from book covers to street signs are dominated by minimalist designs. Let’s break away from our big fonts and cluttered designs.
Bright colors: Food packaging is increasingly using bright colors. Apart from grabbing the customer’s attention, they also complement the layout of the design. Protein bars are one of the best examples of this trend.
The fine print becomes more obvious: If you list your ingredients in large print, why not enlarge the small print? This will make your business more credible to the customer.
Get creative with shapes: Use shapes as a way to express your creativity: imagine a watermelon-shaped juice pack. Why not sell aloe vera in an aloe leaf container if you sell herbal products? Get the picture? Packaging is one area where food companies are getting creative.
Functional packaging: Dunkin Donuts introduced functional packaging in the form of a coffee cup top. It is designed to hold extra sugar, cream and coffee. To make it easier for their customers to transport food, more and more companies are implementing this trend.
All in all, packaging is a necessity for every food product to be accepted by consumers. However, creating the right food packaging is just as crucial. In addition to protecting and containing your product, packaging also builds brand awareness.
With this in mind, brands need to understand the importance of high quality, personalized packaging. Not only does this allow them to register more sales, but it also protects them from additional costs and losses during shipping.
This is why major brands focus heavily on developing quality packaging, as it enables them to provide their customers with an extraordinary experience.